Ethical, sustainable SEO

Our 25 years of search engine optimisation (SEO) experience predates Google’s inception. In the ever-evolving search engine landscape, we have navigated the twists and turns, observing, testing, learning, adapting, and delivering best-practice contemporary SEO services.

Empirical SEO is led by Paul Rollo, a long established UK based SEO consultant who started out in the industry as a web developer in 1996. As the search landscape grew, Paul specialised in organic search and has built a track record of successfully helping companies improve their rankings and grow their business.

Our process starts with a deep dive to thoroughly understand objectives and challenges, followed by in-depth marketplace analysis, covering your online presence, competitors, target audience, and trends. With these insights, we craft clear, actionable strategies, implement solutions, ensure that the right data is collected and provide regular transparent reporting on key metrics.

Organic search is dynamic, demanding constant attention. We prioritise delivering measurable ROI, efficient resource management, adept problem-solving, and best in class ethical SEO practices.

Need SEO help?

We happily partner with diverse clients, from startups and SMEs to multinational corporations and brands. Let’s talk.


  • General SEO Checkup Audit
  • Technical SEO Audit
  • Ecommerce SEO
  • Keyword Research
  • Market & Competitor Analysis
  • SEO Strategy
  • SEO Implementation, Advice & Support
  • Information Architecture
  • SEO Site Upgrades & Migrations
  • SEO training and coaching